Our team

Our team is made of hospitality professionals, who specialize in healthy meals and have demonstrated time and again a commitment to meeting the needs of our customers. Collectively, we have over 35 years of food service experience and have served more than 300 million meals. 


Founder and CEO

Jeff is a mission-driven innovator and entrepreneur, motivated by a passion for solving problems that create a lasting social impact. Most recently Jeff served as the Director of Food and Nutrition Services for D.C. Public Schools (DCPS), ensuring that nearly 50,000 students at over 100 schools received high quality meals every day. At DCPS, Jeff proved it's possible to dramatically improve the taste, quality and nutritional standards of school food, all while controlling costs and increasing the number of students eating. His efforts have been recognized by the Physicians Committee for Responsible Medicine, the U.S. Department of Agriculture and The Jamie Oliver Food Foundation.

Jeff’s career began in the Boston and New York City hospitality industry, where restaurateurs sought his insight to help their venues operate more profitably and garner more press. By age 28, Jeff owned and operated the critically acclaimed Manhattan restaurant, the Biltmore Room, which received a coveted 3 star review from The New York Times, and was named Top New Restaurant in New York City by Zagat.

With 25 years in the food services industry, Jeff is most proud of the work he led at DCPS to demonstrate that better food quality and increased meal participation correlated with students' improved academic performance. For him, this cemented the idea that the food we choose to serve represents so much more than just sustenance, and ultimately led to the creation of Genuine Foods.